Omoda

Omoda is an automotive brand associated with China. Its commonly cited modern founding or brand-launch year is 2022, and its headquarters or principal operating base is in Wuhu, Anhui. Understanding that background is important because some names began as independent companies, while others were created later as specialist marques within larger automotive groups. Omoda was introduced by Chery in 2022, taking its name from the first Omoda 5 crossover and developing into a distinct export-focused brand. It shares engineering and manufacturing resources with the wider Chery organisation while using separate design, marketing and retail identities in many markets. The brand targets younger and design-conscious drivers through sharply styled crossovers, digital cabins and a strong emphasis on connectivity. Its international rollout has been central to Chery’s strategy for reaching new audiences.