Riddara

Riddara is an automotive brand associated with China. Its commonly cited modern founding or brand-launch year is 2022, and its headquarters or principal operating base is in Hangzhou, Zhejiang. Understanding that background is important because some names began as independent companies, while others were created later as specialist marques within larger automotive groups. Riddara is the international identity of Radar Auto, an electric pickup brand launched by Geely Holding in 2022. The company was created to explore what it calls outdoor lifestyle vehicles, beginning with a battery-electric pickup developed using technology and platforms from the wider Geely organisation. The brand’s international name helps distinguish export vehicles from the Radar name used in China. It has attracted attention by bringing fully electric powertrains and passenger-car-like technology to the pickup segment.