Jaecoo

Jaecoo is an automotive brand associated with China. Its commonly cited modern founding or brand-launch year is 2023, and its headquarters or principal operating base is in Wuhu, Anhui. Understanding that background is important because some names began as independent companies, while others were created later as specialist marques within larger automotive groups. Jaecoo was launched internationally in 2023 by Chery as a new SUV marque, often presented alongside Omoda. Rather than carrying a century-long independent corporate history, it draws on Chery’s engineering, manufacturing and export organisation while developing its own visual identity and retail positioning. The brand was created to target buyers seeking more rugged and premium-inspired crossovers. Its early messaging highlighted off-road ability, refined cabins, intelligent technology and a design language influenced by classic adventure vehicles.